Scope includes:

1. Brand and goal alignment for a high-conversion pre-launch splash experience

2. Strategic page wireframe focused on excitement, exclusivity, and email capture

3. Conversion-focused copy framework for headline, subhead, value cues, and CTA

4. Design direction round 1 with 2-3 distinct design options

5. One selected concept refined into a final polished design

6. Photo sourcing support with curated recommendations aligned to your brand aesthetic

7. Art direction guidance for imagery placement and visual hierarchy

8. Desktop and mobile responsive design

9. Full front-end build and implementation in your platform/theme

10. List/segment setup guidance for proper tagging and future launch targeting

11. Custom confirmation message post sign-up to reinforce brand tone and build anticipation (directly on splash page)

12. Basic on-page SEO setup for launch readiness

13. Cross-browser and device QA

14. Launch handoff and brief post-launch support for minor tweaks